Answer:
ENTHNOCENTRISM
Step-by-step explanation:
Enthnocentrism is the way of judging another culture and believing that the values of one's own culture are superior especially with regards to language, religion, custom and behaviour.
Enthnocentrism person believes that he or she is better than other individuals for reasons based solely on their culture. Such person is of the opinion that one's own way of life is natural than the others by comparing them to his own culture.
Enthnocentrism is also based on the belief that one particular race or nationality of people is superior to all others.
Therefore enthnocentrism often lead to pride, vanity and the belief in one's own group superiority and contempt for outsiders.