Question

A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?

1. direct investment
2. indirect exporting
3. joint venture
4. licensing

Answer 1

The answer is 4. licensing

Step-by-step explanation:

Licensing is a agreement in which a business allows a foreign firm to produce its goods or services or use its brand or design or use it patent for a fee. It is a marketing strategy.

In this question, Sodima(a French company) produces Yoplait. Sodima allows General Mills(in United States) to sell its Yoplait in the United States for a fee.

It is known as licensing.