193k views
1 vote
Panasonic entered the market in China and found that it needed to balance global integration with local adaptation. It set up a Lifestyle Research Center in China to interpret data on customer wants and needs. This is an example of a company using _______________ strategy.

1 Answer

6 votes

Answer: The correct answer is "transnational"

Explanation: Panasonic entered the market in China and found that it needed to balance global integration with local adaptation. It set up a Lifestyle Research Center in China to interpret data on customer wants and needs. This is an example of a company using transnational strategy.

A fundamental characteristic of transnational strategies is that the company strives to optimize and adapt its production according to local customs and uses. By researching and studying the data collected on the lifestyle in China, the company's managers will be able to adapt the products or discover new needs and develop new products that meet them.

User Simon Nickerson
by
6.6k points