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Mike is in the process of buying a laptop. Although he has looked at several brands, he refuses to buy a laptop that weighs more than four pounds. Mike is basing his decision on _____

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Answer:

The answer is "apply the rule of un-compensating decision".

Explanation:

It is a system, which is used in perception-value, It is also known as a corrective model within this positive thing expected for a commodity, that may help to manage supposed bad items.

  • In this model, consumers were not want to spend so much time and energy analyzing brands.
  • It is used in the decision making also, that's why this rule very important.
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