Question

Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home. They have compared the quality, style, and price of four models. For the Thomasons, a refrigerator-freezer is a(n) _____ product.

A. specialty
B. generic
C. industrial
D. convenience
E. shopping

Answer 1

The refrigerator-freezer that the Thomasons are planning to purchase is regarded as a shopping product, which consumers compare thoroughly before buying.

Step-by-step explanation:

For Robert and Maxine Thomason, the refrigerator-freezer they are planning to purchase for their new home is considered a shopping product. Shopping products are those for which consumers spend considerable time comparing different options, such as quality, style, and price, before making a purchase. Unlike convenience products, which are bought frequently and with minimal effort, or specialty products that have unique brand identification for which a significant group of buyers is willing to make a special purchase effort, shopping products lie somewhere in between in terms of buyer effort and product distinctiveness.

Answer 2

Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home. They have compared the quality, style, and price of four models. For the Thomasons, a refrigerator-freezer is a(n) Shopping product (E)

Step-by-step explanation:

A shopping product is a product which involves a lot of research and comparison with the similar products of other brand.

A shopping product can be categorized into

1. Homogeneous Product
2. Heterogeneous Product

Homogeneous Product are the products that share similar features,nature and the final purchase decision is based on the lowest price available in the market for that particular product