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________ is a term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.
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________ is a term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.

User Sriram R
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12 votes
12 votes
Brand equity is a term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.
User MohammadReza Vahedi
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