Question

Frosty Inc., a beverage manufacturer, only had one product in its line and was targeting all types of customers. With respect to the market coverage alternatives, which of the following best characterizes the approach used by the company?

Answer 1

Answer: Undifferentiated marketing

Explanation: An undifferentiated marketing strategy is the marketing of a product, brand or service to everyone. It focuses on an entire target market rather than a segment of it.

It makes use of a single marketing mix meaning it has one product, one price, one placement and a single promotional effort to reach the maximum number of consumers in that target market.

We can say the Frosty inc uses the undifferentiated marketing strategy.