Answer:
Cash Cows
Step-by-step explanation:
The Boston Consultancy Group devised a matrix representation for evaluating businesses as per their respective market share. The matrix depicts a portfolio of four possibilities for a strategic business unit.
The matrix is known for it's cows-dogs metaphor. It measures market growth rate on vertical axis and relative market share on horizontal axis.
It is used for allocating resources to a strategic business unit as per feasibility. The four possibilities defined are, stars, cash cows, question mark and dogs.
In the given question, the media company has relative high market share in low growth industry. This fits into the grid of "cash cows". These require little timely investment.