Question

Weight Watchers is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings. The company's brand recognition and meeting infrastructure are difficult for competitors to match, providing a______________.

Answer 1

Competitive advantage

Step-by-step explanation:

Competitive advantage is the benefit or the advantage over the competitors who gained through providing the customers greater value, through by means of the lower prices or through offering the greater advantage and the services which justifies the higher prices of the product or service.

Under this case, the brand recognition of the watchers or the company and meeting the infrastructure is difficult as they providing or offering the competitive advantage.