204k views
5 votes
A summer intern has been assigned to help you draft your firm's marketing plan. You are pleased, until you overhear her tell a coworker: "I'd like to work on either strategies or tactics, since there's no real difference between them."

When you meet with the intern, you correct her mistake. Which of the following statements do you make?
a. Strategies are based on brand equity, while tactics are not.
b. Strategies are quantifiable, while tactics are not.
c. Tactics are longer-term courses of action, while strategies are shorter-term actions.
d. Strategies are longer-term courses of action, while tactics are shorter-term actions.
e. Tactics are quantifiable, while strategies are not.

1 Answer

3 votes

Answer:

Option "D" is the correct answer to the following statement.

Step-by-step explanation:

Strategies are approach in the long term, whereas tactics are acts in the temporary.

Tactics seem to be the most concentrated means from that you will achieve the goals outlined into your plan Whereas the strategy is lengthy-term driven, tactics are more relaxed and focused and the immediate future, and is very concentrated on one goal.

User SeriousDron
by
5.2k points