Question

A(n) __________ strategy develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace. a. customized marketing b. concentrated targeting c. undifferentiated targeting d. differentiated targeting

Answer 1

The answer is: d

Step-by-step explanation:

Marketing strategies are employed to provide a more focused and detail-oriented approach to market a product or service. Differentiated, concentrated and customised marketing strategies are some of the strategies employed. Concentrated marketing strategies focus on one target customer group whereas differentiated marketing strategies have at least two target customer groups. Customised marketing is a strategy employed to reach a segment of customers by customising the message to suit their specific target group. This is mostly geared toward high net worth individuals. Given that the strategy employed is offered to several distinct groups the correct answer becomes differentiated targeting