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Melissa is an attractive female who lives in San Diego and loves American football. When asked to predict if it is more probable that she is a school teacher or a cheerleader for the San Diego Chargers, most people selected the latter, even though there are thousands more school teachers than Charger cheerleaders in San Diego. This example illustrates_

User Jsight
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Answer:A representativeness heuristic

Explanation:A representativeness heuristic is a cognitive bias in which we associate a new situation with what we already know or using our beliefs or previous experiences.for example when asked if Melissa is a teacher or cheerleader one will recall the attributes associated with teachers and those associated with cheerleader, and from these attributes based on their experience they categorised Melissa as a cheerleader because she is attractive and loves football.

User Jan Richter
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