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Calvin enjoys dining at Dawson's, a fast food restaurant. He feels that they make the best french-fries for a low price. However, when it comes to dessert, he feels he's a cake connoisseur. He prefers
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Calvin enjoys dining at Dawson's, a fast food restaurant. He feels that they make the best french-fries for a low price. However, when it comes to dessert, he feels he's a cake connoisseur. He prefers to have cake only at Marina's Patisserie, even though a piece of cake costs $7.00. Calvin's patronizing of Dawson's and Marina's demonstrates a behavior called_________-a. comparison shopping b. cross-shopping c. composite segmentation. d. postpurchase satisfaction.

User Ben Challenor
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Answer:

The correct answer is: B. Cross-Shopping.

Step-by-step explanation:

Cross-selling is a technique that consists of selling several complementary products or services to the customer that you wish to buy recently. Cross selling can be understood much more easily with an example: a user buys a computer and the seller offers a mouse and a printer.

User Mark Staff
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