Question

Cover Board Inc. is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops. To find clients to advertise on the coffee cup sleeves, the company sends a representative to other companies to explain them the benefits of advertising on these sleeves. In this case, which of the following promotional strategies is used by Cover Board Inc.?A. Mass communication B. Implicit communication C. Personal selling D. Sales promotion E. Consumer badgering.

Answer 1

The correct answer is the option C: Personal selling.

Step-by-step explanation:

To begin with, in the field of marketing, the term of ''personal selling'' refers to the tool that the communication mix has in order to reach the potential clients. Moreover, this type of communication technique focuses in caughting the client's interest by sending a professional salesperson who will be able to explain every part of the product that is being sold by the company and also to establish a flexible speech that is going to be adjusted to the situation regarding the fact that the customers may have several questions to do and therefore the salesman will be available for them at every moment. This type of communication tends to be the most effective one when it comes to products that are very difficult to sell or to understand by the clients.

Answer 2

The correct answer is: C. Personal selling

Step-by-step explanation:

The personal sale is a tool of the promotional mix or type of sale where a particular seller offers, promotes or sells a product or service to a particular individual consumer directly.

It is based on a personal communication since it goes from one person (the seller) to another person (the potential customer or buyer), unlike for example advertising, which uses impersonal means since it is addressed to several consumers at the same time.

Personal selling is the most effective way to sell a product and to get a satisfied customer with the possibility that he can repeat the purchase or recommend the product or the company to other consumers.