Question

Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting?

A) Positioning
B) Combining
C) Qualifying
D) Dimensional
E) Insight management

Answer 1

The correct answer is letter "A": Positioning.

Step-by-step explanation:

The positioning analysis involves collecting data from the region where the company is targeting to start businesses. This study will give the firm an idea of what customers are looking for, thus, the organization will be better assessed on what type of products should be offered.

Answer 2

A) Positioning

Step-by-step explanation:

Positioning is the process that outlines how a business intends to market it's products to consumers. An image is created by the marketing team based on market that is being targeted.

This image is created by using promotion, price, place, and product.

Ford is asking it's target market to rate it's cars so that it can establish a quadrant-grid map of these ratings, is a way to improve its positioning