Question

John & Bauer Inc., manufacturers of health drugs, are the manufacturers of a painkiller called JB Revive. The painkiller is unique as it contains calcium, and it is quite unlike any other pain killer in the market. The addition of calcium led to an increase in sales of the medicine as well. In this scenario, the addition of calcium gives the company a:

a.market engagement.
b.cross-merchandising opportunity.
c.competitive advantage.
d.marketing assimilation.
e.competitive index.

Answer 1

c. competitive advantage.

Step-by-step explanation:

Competitive advantage -

It refers to the quality or the unconventional practice , which enable the company or organisation to exceed in the competitive market , is referred to as competitive advantage .

The competitive advantage is like new and innovative goods and services , highly skilled labors , latest technology etc.

Because of these advantages the company stands out from the rest of the other companies and their production increases .

Hence , from the given information of the question ,

The correct option is c. competitive advantage .