Question

Joe and Debra are deeply interested in the well-being of the cocoa farmers they buy from. Imagine that they were thinking about starting a global service program, in which Theo Chocolate employees would live in cocoa-growing communities for a year at a time, contributing their management and technical expertise. What advice would you give Joe and Debra? A) Global service programs were a fad in the early part of the 21st century, but the large corporations that tried them have mostly stopped.

B) Theo Chocolate would probably benefit from such a program because the employees who participate will have greater cross-cultural awareness.
C) Employees often view such assignments as highly desirable and would likely see the opportunity to participate in such a program as a benefit of working for Theo Chocolate.
D) By immersing some of its employees in the communities where it does business, Theo Chocolate would gain a more intimate knowledge of emerging markets, perhaps allowing it to sell chocolate or other foods there someday.

Answer 1

The correct answers are letter "B" and "D".

Step-by-step explanation:

Theo Chocolate's global service program represents a great opportunity for some of its employees to have a wider insight into how other markets of the same companies work. Operations in different regions imply dealing with different cultures which also imply talking about different people and consumers' behaviors. Thus, all that information can be collected by the employees who are sent to those regions to work for one year.

Besides, in spotting Theo Chocolate's opportunities in foreign markets, chances for diversification could arise. The company must make sure the representatives sent for the exchange experience are qualified enough to get the most of the global service program.