Question

Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

Answer 1

Donna is in the information search stage of the buyer decision process, where she seeks recommendations and looks for offers on coats.

Step-by-step explanation:

The stage of the buyer decision process that Donna is going through is called the information search stage. During this stage, she gathers information about different stores that sell good quality winterwear clothing and looks for offers and sales on coats in newspapers and magazines.

During the information search stage, buyers seek out information from various sources to help them make a decision. This can include seeking recommendations from friends, reading reviews, and comparing prices and features of different products or brands.

In Donna's case, she is relying on recommendations from her friends and searching for deals in newspapers and magazines to collect information about where to buy a new coat.

Answer 2

During the information search stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winter wear clothing.

Explanation:

As a buyer, we always look into lot of recommendations and options to buy a product.

Information search is the major phenomena while buying a product. Information search helps in making decision for a consumer or purchaser.

Information search can be classified into two types:

i) Internal research

ii) External research

Newspapers, magazines and even word of mouth help in providing information during decision making process. This information search before buying a product helps the consumer to make good decision and gain profit over their purchase.