Question

Connie stepped in to assist her friend Fred to conduct his research plan for his business. He is trying to see where he should open his next tie boutique. Connie first reviews the plan and then begins checking out potential geographic regions large enough to support this type of boutique. She also looks at census data for what the overall locations look like demographically. Now that she has conducted secondary research, what should be her next step?

Answer 1

Connie's next step after secondary research is to design and conduct primary research, including choosing the right field sources, contacts, and sites, and selecting methods like surveys or interviews. She should then synthesize these findings to decide the best location for the boutique.

Step-by-step explanation:

After conducting secondary research on potential locations for a new tie boutique, Connie should move on to designing and conducting a primary research study. This could include choosing field sources relevant to her research question, selecting contacts and sites, and deciding among data collection methods such as observations, interviews, or surveys. She should schedule these activities well in advance, as logistics may not always align with initial plans. Finally, Connie should synthesize her research findings to draw clear conclusions regarding the best geographic location for Fred’s boutique.

Potential methods of primary research may involve conducting surveys to assess the local demand for ties, interviewing local businesses to understand competition, or observing foot traffic in areas where a boutique could thrive. Given the preliminary data and demographic insights from her secondary research, these steps will help refine her understanding of the market and confirm the best location for the new boutique.