Answer: b. market to a general, wider market
Explanation: Quinn has to market to a general wider audience in order to grow her business on a wider scale. This could be done by a number of process some of which includes marketing to online communities—these are great places where brands are built and communities around areas of interest can be engaged with; the use of advertising and promotions are formulas that still work in promoting retail and catalog sales. Other recent methods consist of infomercials, multi-level marketing, interactive computer sales etc. Most of these new ways, though sales oriented themselves, can be uses as a bridge for promoting businesses to wider audiences making it more successful.