Question

For years Levi-Strauss advertised its jeans to baby boomers because that is what most baby boomers wore during the 1960s and baby boomers are trying to buy back their youth. Unfortunately, this strategy of making Levi's a baby boomer icon has decreased the brand's appeal to today's teens who perceive the Levi brand as old-fashioned. In this example, the _____ did not produce a positive effect.

Positioning strategy T/F

Answer 1

Answer: True - Positioning strategy

Step-by-step explanation:

A positioning strategy is one of the type of business and the marketing strategy that helps in improve the image of the product, brands and an organization.

The products and brand positioning are one of the most important element in the marketing as it basically helps in determining the attributes for targeting the consumers according to the requirements of the customers.

According to the given question, the Levi- Strauss is basically advertising baby boomers jeans and the above given example the positioning strategy does not producing any type of positive effect due to the decrease in the production of the product.

Therefore, Positioning strategy is the correct answer.