Question

Like many other marketing strategy specialists, Mark Fritz relies heavily on creativity and originality. Members of his team are selected on the basis of their ability to think divergently, and Mark often conducts activities to ensure that this ability is developed. For instance, before any new project, Mark invites his team to sit together and churn out possible ideas about the new product, its theme, and ways in which it can be projected best in the market. These sessions usually provide him with a bank of potential ideas from which the team selects some strong concepts and develops them into a campaign. To encourage freedom in these sessions, Mark has a no-evaluation policy. This is an example of ________.

A. social loafing
B. brainstorming
C. in-group favoritism
D. groupthink
E. groupshift

Answer 1

B. brainstorming

Step-by-step explanation:

Brainstorming is a process by which ideas are created to tackle a technical, design or a marketing problem. Which generally requires a team, through a facilitator's guidance. Mark Fritz, facilitates his team to to churn out possible ideas about potential products.

The effectiveness of brainstorming is the opportunity members have in making connections in a free-thinking atmosphere among their thoughts, thus expanding the scope for the resolution.

Brainstorming requires leveraging synergy–they are leveraging a collective thought process towards a range of possible solutions.