Question

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and bread machine demonstrations the company’s founder gives to groups in Wisconsin where she lives. This is

Answer 1

Answer:The marketing mix

Explanation:The marketing mix refers actions and tactics used to promote a product in the market. There are 4 Ps which are common in the marketing mix and these are Price , Product,Promotion and Place. These have been extended to include other Ps such as Positioning , Packaging, People and Politics, these are also crucial in the market mix