Question

PPG Industries, the Pittsburgh-based manufacturer of paints, coatings, optical products, specialty materials, chemicals, glass, and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers. To be more successful, it used a forecasting technique that identifies several possible future strategies. This technique is called _________.A. crowdsourcing

B. scenario analysis
C. competitive intelligence
D. monitoring

Answer 1

B. Scenario analysis

Step-by-step explanation:

Just like the name implies, it involves the analysis or description of various possible outcomes/action/events in the future. It is the process of analyzing future event by considering alternative possible outcomes.

It estimates the expected events.

After the failures suffered by PPG, they thought it better to use a technique that predicts possible occurence in order to avoid a repetition of those failures.