Answer: Lifestyle segmentation
Explanation: Because Harley Davidson seeks to attract a particular group of consumers, those who either bike, love the idea of the open road and freedom or those who do buy the HD logo apparel and accessories, Harley Davidson is employing the lifestyle segmentation type. This type of segmentation is one wherein consumers are grouped into sub-groups that are made from data pertaining to each customer as regards their lifestyle. Lifestyle segmentation is employed in the planning of products or services to be better suited to the lifestyle of customers in a bid to increase market share.
A person's lifestyle is a collection of their attitudes, values, interests, opinions etc. Lifestyle segmentation aims to establish relationships between products and services offered and targeted lifestyle groups.