Answer: C. may affect the product and company image, alienating its current market
Explanation: Prices of goods and services can be used as a competitive weapon or strategy to gain or maintain market share. Penetration pricing sets price levels low enough to quickly build market share and this may affect the product (as customers expect low prices permanently for the product) , company image (as the brand might be perceived as cheap) and might alienate the company's market (when customers seek perceived higher quality products).
Fruit4U lowering its price for its
gourmet probably in an effort to increase the customer base, may also lead to the product being sold at a loss, a loss it probably could not absorb. Penetrative pricing though, achieves market saturation before competitors copy the product, as such can be seen as an advantage.