Question

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects "Build awareness" as the marketing objective for his campaign. Why would Alan choose "Build awareness" as his marketing objective?1. To reengage users who previously showed interest in his scooters.

2. To dynamically generate ads, based on an audience’s interest in scooters.
3. To engage with audiences who previously bought his scooters.
4. To reach a broad audience for his scooters.

Answer 1

4. To reach a broad audience for his scooters.

Step-by-step explanation:

Build awareness is an marketing objective used by brands or business companies to promote their products and give awareness about it to the large number of people. As Alan has introduced his new line of scooters, in order to successfully promote them he has to reach a broad audience that is why he has selected the option of "Build awareness". Google Display Ads are the visual forms of advertisements that appears on those websites that are Ad - supported. Due to the huge traffic on these sites it is easier for the brands to access people and inform them about their products through their Ads.