Question

Stormbreaker, a new spymovie, details the story of Alex Rider who, after the death of his uncle, is recruited as an M16 spy. Armed with a special set of gadgets, Rider's mission is to save millions of lives. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The maker of Cross pen paid to have its pen featured in this movie. This is an example of:

Answer 1

Answer: Product placement

Explanation:Product placement, which is also called an embedded marketing refers to a method on which specific brands or product are featured in another work such as a movie or art work , this is down innorder to promote that product. In this case the product is featured in a James bond film.