Answer:
double consciousness
Step-by-step explanation:
William E. B. Du Bois was a famous American sociologist and a writer. He was the best spokesman for the rights of African Americans during the 20th century.
W. E. B. Du Bois referred to the term "double consciousness" for African Americans in his book named The Souls of Black Folk. "Double consciousness" can be defined as the internal conflicts which is experienced by any subordinate group in the society. It is looking into oneself by the perception of others.
Thus in the context, the African American experienced double consciousness when he or she saw the sale in the cloth store but hesitated to take cloths to the dressing room as for the fear of the store staff to think that he or she might steal these clothes pretending to be a customer.