Question

Shannon’s Brewery targets its craft beers to more affluent millennial consumers living in upscale suburbs in the DFW area. Shannon’s positions its beers as fire-brewed Irish ales of superior quality using natural spring waters. This desired position has been crafted using a judicious combination of marketing communications, public relations efforts, and some very positive publicity. In terms of the marketing plan the above description illustrates Shannon’s ____________.a. Executive Summaryb. SWOT Analysisc. Marketing Strategic Focus d. Marketing Objectivese. Marketing Actions

Answer 1

The correct answer is letter "C": Marketing Strategic Focus.

Step-by-step explanation:

In Marketing planning, Marketing Strategic Focus refers to the specific feature a company places attention on to advertise the product or service intended to be offered. All the efforts of the company are directed to focus on that characteristic of a good and it is likely to become the comparative advantage of the firm.

Answer 2

Answer: Marketing Strategic Focus.

Step-by-step explanation:

Shannon's Brewery has developed a marketing strategic focus, where their target market are the affluent millennial consumers. A marketing strategic focus is a form of marketing where a business focuses it's resources and efforts on making their products to be widely accepted in a specific section of a market.