Question

The advantage of a market-product grid is that it can be used as a way of:a .making optimal decisions under conditions of uncertainty.b. screening many new product ideas in order to select the one with best long-run market potential.c. relating likely sales of products to prospective market segments.d. selecting representative samples of consumers in marketing research studies.e. relating the product life cycle to consumer demand.

Answer 1

c. relating likely sales of products to prospective market segments

Step-by-step explanation:

• A production grid is a market strategy that is used as a marketing segmentation and the target marketing that are key to the successful marketing strategy and consists of the matrix of the strategic tools that are used for various purposes.