Question

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both. Group of answer choices True False

Answer 1

False

Step-by-step explanation:

In the statement strategic planning is said to consider future welfare of customers and future of the company. This is not true, as strategic planning is focused on only the future of the company. It is the process by which a company develops long-term goals and plans to achieve them.

Sustainable market concept was said to consider the future of the company. This is also not true. Sustainable concept considers both the future welfare of customers and the future of the company. It develops strategy that is mutually beneficial for the customer and company, therefore is more sustainable.

Soceital marketing concept focuses on the future welfare of the consumer.