Answer:
b. The Bullwhip Effect
Step-by-step explanation:
The Bullwhip Effect -
It is the process , by which the any minute changes in the demand at the retail level can lead to the major fluctuations in the demand at the manufacturer , distributor , wholesale level , is referred to as the bullwhip effect .
It is a type of supply chain process or the distribution channel process .
Hence , from the given information of the question ,
The correct option is b. The Bullwhip Effect .