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In the absence of any other information or visibility, individual supply chain participants can begin second-guessing what is happening with ordering patterns, and potentially start over-reacting. This is known as?

A.Forecast Bias
B.The Bullwhip Effect
C.A Tracking Signal
D.The Running Sum of Forecast Errors

1 Answer

2 votes

Answer:

b. The Bullwhip Effect

Step-by-step explanation:

The Bullwhip Effect -

It is the process , by which the any minute changes in the demand at the retail level can lead to the major fluctuations in the demand at the manufacturer , distributor , wholesale level , is referred to as the bullwhip effect .

It is a type of supply chain process or the distribution channel process .

Hence , from the given information of the question ,

The correct option is b. The Bullwhip Effect .

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