Question

Apollo Tyres tire company focuses specifically on the technical aspects of their tires. They often have leftover inventory because as great as their tires are, they do not meet many customer’s needs. Instead of focusing on their customers, what marketing philosophy does Apollo Tyres use?a: production philosophy b. market orientation c.selling concept

Answer 1

a. production philosophy.

Step-by-step explanation:

Production philosophy is a marketing philosophy in which companies improve their product features, high efficiency in production lines and low costs per unit. Instead of focusing on customer needs these companies make products that are low-priced and commonly available .

Apollo tyres also focuses on technical aspects of it product instead of meeting their customers’ requirements. They are using production philosophy for marketing their product.