Question

Starbucks discovered through marketing research that 30% of consumers buy over 90% of all coffee drinks. If Starbucks used this information to segment the market, it would be relying on what type of segmentation base?

Subjective and Specific
User Category
Subjective and General
Objective and General
Objective and Specific

Answer 1

Answer: Objective and Specific

Step-by-step explanation:

According to the given scenario, the Starbucks is basically analyzing the market segments by using the proper marketing search process and it using the objective and the specific base of the segmentation for evaluating the each segments in the given data.

The main component of the segmentation is the objective that helps in reducing the overall risk in the decision process and also increase the overall efficiency of the product in the market.

Therefore, Objective and Specific is the correct answer.