Question

Your company is keenly interesting in building a website to enable it to reach customers nationwide. The firm tried entering e-commerce a few years ago, but the venture was a failure. The website was so poorly designed that customers found it difficult to use, and the technology selected proved to be unreliable, with the website crashing for a few hours every week. A small group of employees is working with an experienced web designer to design the new website.

Which of the following statements provides the strongest justification for creating a new B2B website for your firm?
a. After the initial failure, implementing a sound B2B website will redeem your organization in the eyes of its customers and competitors.
b. This project will enable your firm to keep pace with your competitors who have already established B2B websites.
c. This project will provide an opportunity to upgrade the technology infrastructure (e.g., servers, software, and electronic payment systems) required to support e-commerce and strengthen your organization's information system capability.
d. Your firm will be able to reach new customers in new markets, which will generate increased revenue.

Answer 1

Answer:(C)

This project will provide an opportunity to upgrade the technology infrastructure (e.g., servers, software, and electronic payment systems) required to support e-commerce and strengthen your organization's information system capability.

Explanation: A website is like an online office which a company or organisation uses to reach out and connect with their users.

When developing a website, different factors are considered to make sure the website can be easily accessed by a user.

Improving the user interface and user experience of a website is crucial and important because once a user(customer) has a bad experience and difficulty in accessing and using the website, he would be displeased, and not like to come back again and that would be a loose for the company.