Question

Klumpro, a supplier of organic milk products, sells its products to Sweedinth, a dessert store and Klumpro's long-term customer, at discounted prices. Sweedinth, in turn, features Klumpro's products in its advertisements. In the context of the supplier component of a specific environment, this scenario best illustrates _____ between Klumpro and Sweedinth.

a. opportunistic behavior
b. relationship behavior
c. dissonant behavior
d. anti-competitive behavior

Answer 1

B) Relationship Behavior

Step-by-step explanation:

Relationship Behavior is a part of customer relationship management (CRM) which guides behavior of people towards it's customers in a way so that the relationship can flourish.

In this case, what store owner did was a gesture of goodwill, trying to build a strong and healthy relationship with it's supplier. That will help the store itself in future.