Answer:
the needs of it's target market
Step-by-step explanation:
Determining a target audience helps to develop successful marketing communication techniques for your business.
A target market is a group of people who share the same interests or qualities that your firm aims to represent.
Such people are typically the most certainly end-users to buy the service. After you have established the target audience, find your promotional message to the target audience, the targeted consumer.
Often occasions, the product buyer might not be the same as the end consumer, so you have to adapt the message to the person who makes the buys.