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When Heavenly Cookies prices its sugar cookies at $1.00, they sell 75 cookies. They lowered the price to $0.50 and sold 200 cookies. Their total revenue ________ because the price elasticity of demand for sugar cookies is ________.

a. rose; inelastic
b. rose; elastic
c. stayed the same; unitary elastic
d. fell; inelastic
e. fell; elastic

User Frikster
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1 Answer

3 votes

Answer:

Option (b) is correct.

Step-by-step explanation:

At selling price = $1 and No. of units sold = 75 cookies,

Total revenue = selling price × No. of units sold

= $1 × 75 cookies

= $75

At selling price = $0.50 and No. of units sold = 200 cookies,

Total revenue = selling price × No. of units sold

= $0.50 × 200 cookies

= $100

Therefore, there is a rise in the total revenue from $75 to $100 and hence, price elasticity of demand for sugar cookies is elastic.

User Dmytro Ivanov
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4.5k points