107k views
0 votes
AB Corp. hires Natasha Cooper, a popular movie actress, to be the brand ambassador for the company. The company hopes that endorsements of its products by the actress will increase the popularity of the brand and also attract a large number of customers. Receivers who respond favorably to Natasha's endorsements will express:_______.

a. source derogations.
b. counterarguments.
c. source bolsters.
d. source blockages.
e. message synergy.

User Bhanupriya
by
5.3k points

1 Answer

7 votes

Answer:

AB Corp. hires Natasha Cooper, a popular movie actress, to be the brand ambassador for the company. The company hopes that endorsements of its products by the actress will increase the popularity of the brand and also attract a large number of customers. Receivers who respond favorably to Natasha's endorsements will express:

source bolsters

Step-by-step explanation:

This has to do with boosting the sales of the company because of the involvement of the popular figure. This is referred to as source bolster

User Cristiano Santos
by
4.9k points