Question

TrueCandy Inc., a confectionery manufacturing company, lost its competitive advantage when its strategy of placing kiosks at prominent locations throughout the state was followed by most of its competitors. In this scenario, TrueCandy Inc.'s loss of competitive advantage can be primarily attributed to _____.

A. resource immobility
B. knowledge diffusion
C. divergent production
D. technology convergence

Answer 1

b. Knowledge diffusion

Step-by-step explanation:

Knowledge diffusion which can also be state as "Everybody knows" in this context is the process by which every competitor within the business organization already knows the strategy and are about to use it as you also are about to use it which will lead to a loss in the competitive advantage of that knowledge.