Question

Which of the following statements best defines the vision of an organization?a. It is the guidepost by which managers define the organization’s desired performance in such areas as new-product development, sales, and customer satisfaction. b. It is the perception of marketplace needs and the ways the organization can satisfy them.c. It is an analysis of the organization’s strengths and weaknesses.d. It is the detailed financial projection of the organization for a five-year period.

Answer 1

The correct answer is letter "B": It is the perception of marketplace needs and the ways the organization can satisfy them.

Step-by-step explanation:

The vision of a company reflects the objectives of the firm related to its surrounding environment. In other words, a company's vision comprises its operative goals in regards to the transactions necessary to satisfy its consumers' needs and wants. It is suggested that a company's vision would be a segment no longer than 150 words.