Question

Which of the following statements is true of an attribute rating perceptual gap mapping method? a. It takes into consideration the "phantom" attributes. b. It primarily uses determinant attributes. c. It typically uses Likert-type scales to gather data from customers. d. It is developed from the past sales data

Answer 1

Answer: Option(c) is correct

Step-by-step explanation:

Attribute rating (AR) perceptual gap maps is the method through which customers or buyers are approached for stating about the attribute of the product they think persists in product.

This attribute perception of customer is measured through type of Likert scale where customer response data is collected upon product through rating.

Other options are incorrect because it does not consider phantom factors, determinant factors and historical data of sales in attribute rating perceptual GAP mapping mechanism. Thus, the correct option is option(c).