Question

As a sales rep for an eyewear company, Gemma, frequently relies on the marketing department for information and materials. When using customer satisfaction to judge the success of their company, Gemma's managers should

A) consider Gemma's satisfaction only if she has worked in the same job for at least two
B) take Gemma's satisfaction into account, because customers can be internal as well as
C) consider Gemma satisfaction, but place less emphasis on it than on the satisfaction of a stockholder,since she is an external costumer.
D) ignore Gemma's satisfaction, since she is an employee rather than a customer.

Answer 1

The correct answer is letter "B": take Gemma's satisfaction into account, because customers can be internal as well as external.

Step-by-step explanation:

Companies have external and internal customers. External customers are represented by suppliers and consumers. Internal customers are represented by employees. Customer-oriented firms should consider the satisfaction of both parties to reach their objectives and consider themselves successful.