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_____ adjust vehicle ratings to reflect just those individuals who match the advertiser’s target audience.
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_____ adjust vehicle ratings to reflect just those individuals who match the advertiser’s target audience.

User Pauli Nieminen
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16 votes
16 votes

Answer:

Target Rating Points adjust vehicle ratings to reflect just those individuals who match the advertiser’s target audience.

Step-by-step explanation:

Target Rating Points (TRPs) are a refinement of gross rating points, or GRPs. GRPs relate to the "total audience" exposure to advertising messages, whereas TRPs relate to the "target audience" exposure.

-Justin :)

User Nick Peachey
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