Question

Natalie's customers are usually interested in features that help their companies save money. With respect to the purchase decision process, these prospects are driven primarily by:

1. Physical buying motives
2. Rational buying motives
3. Emotional buying motives
4. Irrational buying motives
5. A combination of rational and emotional

Answer 1

The Answer is 2. Rational buying motives

Step-by-step explanation:

With regards to the explanation of Natalie's customer behavior, their buying motive is best described as Rational buying motive this is because the decision is based on logical reasoning which will be beneficial to their companies.

A rational buying motive is usually concerned with savings, convenience, durability, quality, and safety.

Answer 2

2. Rational buying motives

Step-by-step explanation:

Based on the information provided within the question it can be said that these prospects are driven primarily by rational buying motives. This refers to decisions that are based on logical criteria or made after taking careful consideration of what you want to accomplish as opposed to basing your decision on emotion. Which is what Natalie's customers are doing by wanting features that provide them with what they need such as saving money.