Question

Select the correct answer. What must a company study critically before it expands its business in another country? A. its retailers B. its advertising industry C. its culture D. its banking industry

Answer 1

C. its culture

Step-by-step explanation:

Culture is a community's way of life. It encompasses the language, beliefs, religions, traditions, social habits, customs, and other general characteristics of that community. Different countries have different cultures. Understanding the culture of the target market will help a business offer relevant products and services.

Before expanding into another country, a business should make efforts to understands the culture of people. For the business to succeed, it must offer products and services that add value to people. Understanding culture will help the company avoid products that conflict with the people's way of life.