Question

According to Vern​ McGinnis, a mission statement should do​ what? A. Define what the organization is and what the organization has been B. Be limited enough to exclude some ventures and broad enough to allow for creative growth C. Serve as a framework for evaluating​ past, current, and future promotions D. Provide the basis for contingency plans E. Distinguish an organization from​ not-for-profit organizations

Answer 1

(B) be limited enough to exclude some ventures and broad enough to allow for creative growth,

Step-by-step explanation:

Some of the other factors that should be accounted when defininf a mission according to Bern McGinnis:

• It should answer what the firm is.

• The guiding principles of what it wants.

• It should be time related or bounded within a givne framework.

• Make a clear differenciation between the company's and their commercial adversaries.

• The stockholder must understand it in order to get where the company is going and generate excitinng feling to them. It should encourage them.