Answer:
The first thing Gary should do is to "identify issues that need to be addressed".
Step-by-step explanation:
Establishing business in the field of Alcoholic beverages, smoking materials, nicotine content products etc, is looked after from two dimensions by market: one who need it and the other who oppose it. The regulation of such business ideas in market or society is only acceptable when issues or barriers are rectified legally to overcome situation.
Such products should be promoted only after getting license from specified authorities, following the rule of packaging, labeling products according to rules and regulation which carry all mandatory information like composition, merits and demerits of using, warnings: regarding allergy, price, manufacturing and expiry dates etc.