Question

Although Tracith is one of the best supermarkets in the coastal town of Dawntonia, it fails to retain customers. To solve this problem, Edna, the newly appointed marketing manager at Tracith, decides to implement a customer loyalty program. This program would include a membership card and a mobile app that can only be accessed using the membership card number. The mobile app will be enabled to show real-time availability of products at the supermarket. In the context of managerial roles, which of the following decisional roles is illustrated by Edna in this scenario?a. The liaison role

b. The entrepreneur role
c. The disseminator role
d. The spokesperson role

Answer 1

The correct answer is letter "B": The entrepreneur role.

Step-by-step explanation:

Among the different managerial functions, the entrepreneur role comes to the surface when executives need to innovate to help the company reach its objectives. Managers lead institutions to new ventures to boost the business profits or to adjust old methods o working with the current market trends.